Marketing Driven Approach:

	Provide study of unique variables affecting sales
	Provide ROAI analysis (advertising/sales analysis)
	Participate as an active member of the client marketing team
	Maintain brand integrity from strategy through execution

Tactical Execution, Coordination and Brand Maintenance:

	Intermediary for all marketing, research and media activities at Ocean Bridge Group
	Coordinate all internal Ocean Bridge Group group activities
	Ensure integrity of Ocean Bridge Group output parallels client goals
	Participate in media plan strategy development
	Maintain budgets