Ocean C.A.T.™

Clutter (C), Attentiveness (A) and Targetability (T) are factors that affect advertising recall. Ocean C.A.T.™ proprietary tool lets us identify the best media environment and value for your brand and buy accordingly.

Awareness
Impact
Likes & dislikes
Purchase intent
Media usage, specific and net and more

Oceanefficacy™

Empirically investigates the social, functional and emotional dimensions responsible for purchase intent and usage experience.

Product relevance
Consumer attitude toward product/category
Consumer expectation of product/category
Rational and emotional factors that motivate purchase decision
Measurement of how current message matches those reasons
Recommendations toward message and media enhancement

Oceansmarts™

A complete brand analysis and market potential study that identifies your brand's current position within the market and its potential based on message enhancement, purchase dynamics and increased proliferation.

Awareness to determine purchase probability
Benchmark versus Competition brands
Concept test of your brand's current offering
Reta il market review
Distribution, productivity and pricing
Brand potential based on changes in awareness